lots of tasty blog posts
How to make your packaging stand out
I am sure every food or drink brand wants to have packaging with great talkability. This doesn’t necessarily have to mean bespoke packaging that costs a fortune, there are many brands out there creating packaging with great stand out without spending a fortune. Here are the key things to consider when looking at creating great…
How to get great results from sampling
I’m sure all of you at some stage or other sample your food or drink products. If not – here’s 5 reasons why it’s absolutely crucial! Consumers are 91% more likely to buy a product having tasted it. Spontaneous brand awareness increases by up to 90% For every 1 person that enjoys your product they…
How to make the most of awards
Recently, as I’ve been helping some producers with their awards entries, it got me to thinking, whilst it’s great to win them – do you actually make the most of them? So here’s a few tips to help you blow your own trumpet Firstly – sure you’ve got it covered – but make sure you…
How to make social media work for your food or drink business
I’ve been asked a lot recently by small food and drink businesses – all of whom are short of time and trying to juggle many things at once (sound familiar?) – whether it’s worth investing the time in social media. This led me to think that people are perhaps not making the most of it…
How telling your story can increase sales
Writers often say the beginning of a novel is the hardest bit to write. It may well be that you are having the same issues with telling your brand story – how and where do you start? Which is why I have put together the tips below to help you in the telling of your…
Why will people buy your food product from your online shop?
A couple of days ago I was asked to complete a survey for a company that I have made a few purchases from recently and when I gave them 10 out of 10 they asked me to give some reasons why – which got me thinking. This company in my mind does so much right…
How to make the sales process a bit easier
Love it or hate it selling is absolutely key to your business – there’s no point having a great tasting product, a great brand if you don’t get the sales! I’ve been working with quite a few foodie businesses recently working on their sales plan and what struck me is that often people try to…
How a Content Planner will make your life so much easier!
If like many of the foodies I work with you, you know the value of blogging, social media and email marketing, but just struggle to find the time to do it and struggle with ideas, I would thoroughly recommend that you start using a 3mth rolling content planner – it will certainly make your life…
Review: Gourmet Tiffin Meals and Salads from Street Monkey
Describing Street Monkey’s range of Gourmet Indian Tiffin Meals and Salads as “ready meals” does not do them justice at all; as quality wise they are miles apart from any other Indian Ready Meals I have ever tasted – indeed they are much better quality than food I have eaten at Indian restaurants.And all delivered…
Top 10 Tips to Plan Your Restaurant Business
Have you heard of the unique restaurants that allow you to eat in the sky, in a treehouse or even surrounded by cats? They are very popular and people write and talk about them, but would you really want to make any of those places your regular dining place? Probably not. Therefore, don’t obsess about…
There are many hurdles to launching a new food product….
.There are many hurdles to launching a new product. Finding out whether it appeals to consumers and making sure you produce the right amounts are included in the challenge. Fortunately there is now a FREE tool you can use that will distribute sample stocks across the UK and give you consumer feedback. This tool is…
How to get your food or drink brand retail ready
I’ve had lots of conversations with many Relish members recently about the steps they need to take to be ready to present to larger retailers. Even when just starting off with a food or drink business it is good to know what is involved further down the line if gaining listings in larger retailers…
Making it easier for deli and farm shop owners to list your product
Like most of you are I’m sure; deli & farm shop managers and store owners are busy, busy people and don’t always have lots of time to be asking questions and chasing for the info they need to know about your product before they decide whether to list it or not. So, why not help…
Why a January Sales & Marketing Review is So Important
You have hopefully just had some of your busiest sales months, and like many of my foodie clients, I bet you’ve hardly had time to breathe, let alone review how your business is going. This is why – unlike many people – I quite like January – controversial I know! It’s a great time to…
A New Online Market Place for Food Producers
Here are some details about a new market-place that may be of interest as part of your sales plans: Prüv is a highly curated multi-vendor market place targeting health conscious foodies that provides a unique selling platform for healthy, ethical and sustainable food entrepreneurs. All about the preparing and sharing of great food, they are signing up…