lots of tasty blog posts
5 FREE Months Mentoring to Celebrate our 5th Birthday!
Relish turns 5 tomorrow and to celebrate our 5th Birthday we are gifting 5 Months of Mentoring to one lucky food or drink producer. We are inviting you to write in and tell us (in no more than 50 words) why your company is deserving and why it needs help in the form of a…
How to De-Seasonalise Your Product and Increase Sales
I spend a lot of time helping clients with seasonal peaks and troughs in sales. When the summers are cold and wet my soft drinks clients panic, when it’s really hot my chocolate clients aren’t too happy! So we talk about ways of how you can sell your product when it’s traditionally not your…
How to Convert Exhibition Leads into Customers – our Top 5 Tips!
Many people are great at planning for food and drink exhibitions, sparkle on the stand – but then wonder a couple of months down the line why they haven’t got lots of new customers? The issue being that understandably you are exhausted after an exhibition, probably have lots of stuff to catch up on when…
How to attract cash-rich customers to your food or drink products
Research shows that people on a higher income have a lower propensity to spend than those on lower incomes. Just because they have the money, doesn’t mean that they are likely to spend it on your product. So how can you tap into this lucrative audience & get them buying into your brand Be clear…
5 Reasons Why Every Food or Drink Business Should Blog!
Blogging is a great, cost effective marketing tool, but not all food and drink businesses seem to do it – and I am completely aware that sometimes it is a question of not enough time to do everything! However, if you are thinking about embarking on blogging and want to check you are spending…
How to find your perfect manufacturing partner
I am often asked “How do I find the right manufacturing partner” – and whilst I can offer advice from experience of working with lots of food and drink producers that have gone/are going through the process, I am really pleased to be able to share with you some advice from the real experts! Sarnia…
How to increase sales of your products in farm shops
We all want to grow our businesses which means we need to increase the sales of our products in-store. Whilst offering price discounts is a short term fix it is not sustainable as we all need to make a profit at the end of the day! Farm Shops love creating an enjoyable shopping experience for…
Selling more of your product around key events
For many of you I am sure January can often be a long, quiet(ish) month where you take time to recover from the busy Christmas, reflect on what went well last year and start planning in earnest for 2016. There are plenty of “foodie” events coming up as soon as January finishes, starting with Pancake…
Scaling up your Food or Drink Business
If I had a chocolate button for every time a food or drink producer said to me “But I don’t have time to do everything myself” – I would have a chocolate supply for life!! It’s always a tricky situation, as in the early days you often don’t have the cash to pay people to…
The growth of smaller food & drink brands identified as a key trend for 2016
It is heartening to read that “New Business Nutrition” have identified the growing importance of smaller food and drink brands as a key trend for 2016. They assign this trend to the fragmentation of consumer beliefs about food which is opening up doors for start-ups and small food brands. Consumers are wanting – more than…
10 Great Menu Design Tips for Restaurants
Delighted to welcome Camille Franc, Marketing Manager at 99designs as our guest blogger this month. Camille joined 99designs in 2014 where he heads up European operations, creating strong brand identities for thousands of small business by connecting them with a pool of over 900,000 graphic designers worldwide. A great restaurant menu has the ability to make customers…
Relish has worked wonders for Cocoa!
Cocoa Wonderland is a delightful, chocolate shop and cafe in Sheffield who approached Relish as they were looking for help with growing the wholesale side of their business. A couple of months later, and with sales and marketing planners completed they are fully armed and ready to approach the wholesale side of their business in…
12 Tips for a Successful Christmas Season
The sun may still be shining where you are, but it’s not too early to be thinking about how you can make the most of this Christmas season – and I am sure some of you already are. So I thought I would share with you 12 Top Tips for a successful selling season this…
Guest Blog: Top Tips for Selling Artisan Produce Online
Katie is one of the founders of Yumbles.com the top online marketplace exclusively for independent small producers of food and drink and Food & Drink Website of the Year 2014. Working with close to 250 top small producers Katie and the Yumbles team have unprecedented insight into what works when selling artisan food and drink…
FREE E-Book: Getting Ready for Retail
The last couple of months I have enjoyed working very closely with 2 food producers who have big plans to get into the supermarkets. I have been helping them get “retail ready” – which although has been a lot of work for everyone involved has been very rewarding. I have written an e-book to…