Sales Strategies for Food Businesses

Effective sales strategies for food and drink businesses

Our sales strategies and activations don’t just help you reach the market and get your food or drink product on shelves. We want to deliver long-term success for your food or drink brand and grow at a sustainable pace.

That is why we do a deep dive into all potential routes to market, including retail, foodservice, and direct-to-consumer (to name just a few). We explore the suitability of each sector for your food or drink product and brand, looking at profitability, brand positioning and target consumers.

We then break these areas down and finesse which sub-sectors will deliver you profitability and long-term success. Then we create a prioritised Sales Plan. This approach ensures your resources and efforts are going into the areas where you are most likely to gain traction and to have success in the long term.

We know how many food and drink brands launch and don’t last longer than a couple of years. A structured, focussed, prioritised sales strategy gives you a much better chance of long-term success.

Understanding what your forecast will look like is imperative from an operational point of view as well as a cash flow perspective. We provide you with a detailed forecast by sector and by month, which gives you an overall picture of what your first 3 years of trading will look like.

To help keep you focused, we will provide you with a 12-month Sales Plan outlining the monthly sales campaigns and support needed to achieve them.

If you want to know more about creating effective sales strategies for food businesses, watch the Relish Webinar or get in touch.