Top 10 Tips to gain more listings for your food or drink brand

By August 10, 2023No Comments

These past few months I have been working with clients in Canada, Australia and New Zealand – all really exciting and different projects.

Apart from it being a challenge to remember who is in what time zone and to arrange zoom meetings appropriately (!) – it is no different to working with clients in the UK.   Food and drink producers looking to scale up all over the world are all wanting to know the same things – which is mainly:   “How can I get more listings?” or “How can I sell more?”    People have often got 1 or 2 listings – maybe by networking, hard work and persistence or with an introduction; but that’s when they often get stuck – how do they grow from there?     I thought it would therefore be useful to share my top 10 tips on how to get more listings.  So in no particular order:

  1. Have a sales plan! Make it targeted and measurable and stick it somewhere where you will see it every day! (Incentives for achieving targets are always a good idea!)
  2. Make sure you know who your target stockists are and understand them and why they would want to list your food or drink product
  3. Do your research and find out the name of the buyers before you approach the stockist
  4. Think creatively about how you can approach and reapproach buyers so that you get noticed but don’t annoy them!
  5. Create a winning retail pitch – containing all the info a buyer wants and needs to hear about your food or drink brand to convince them to list your product – but in a succinct and easy to read format
  6. Make your intro compelling – be one of the few emails that buyers open and read
  7. Ensure you are retail ready (eg stock available, right accreditation in place etc) – if the buyer shows interest in your food or drink product you want to be ready to seize the opportunity!
  8. Be able to show that there is real interest in your product from consumers – e.g. a large social following, testimonials, sales success form other outlets
  9. Have a marketing plan! Whatever that looks like and whatever size your budget, make sure you support your product with marketing activities – be that social, PR, sampling…and if your budget is small -that’s when you need to get really creative!  People need to know about your food or drink product.
  10. Be persistence and don’t expect miracles overnight. It takes time to build a food or drink business and gain listings.

If I can help with any of the above or you just want to have a chat about any sales or listing issues do drop me a line and we can arrange a FREE 30 min discovery call .