A couple of days ago I was asked to complete a survey for a company that I have made a few purchases from recently and when I gave them 10 out of 10 they asked me to give some reasons why – which got me thinking. This company in my mind does so much right and it’s always a joy to buy something from them. So I thought if I shared my reasons it might help you think about your online foodie shop to see if you are offering that wonderful consumer shopping experience.

In no particular order :

Their website is beautiful – gorgeous branding and lifestyle shots as well as really clear product shots – so you know exactly what you’re ordering. (The photo in this post is London Apron website which is another online shop that I think has beautiful food photography)

Their products with prices are on the front page of their website with a big invitation to shop now! (No time wasted trying to find out how you buy!)

  1. Their website is beautiful – gorgeous branding and lifestyle shots as well as really clear product shots – so you know exactly what you’re ordering. (The photo in this post is London Apron website which is another online shop that I think has beautiful food photography)
  2. Their products with prices are on the front page of their website with a big invitation to shop now! (No time wasted trying to find out how you buy!)
  3. Delivery is free (well it’s obviously not – but it’s included in the price) – so no nasty surprises at checkout!
  4. Their website is really, really easy to use – and quick!!
  5. Every time I have ordered either for myself or as a gift the products have arrived on time.
  6. When I’ve ordered for a gift they always let me know when it’s arrived at the destination (so no wondering if it’s been received or not)
  7. They reward loyalty – after my first few purchases I was offered a voucher off my next purchase.
  8. They thank me! When I completed their survey (which took me about 1 minute!) – they sent me a voucher off my next purchase.
  9. They don’t bombard me with emails – whenever they do send me an email – there’s always a point to it!
  10. Finally – although this isn’t one of the reasons that makes me buy from them, but it’s always nice to have 10 points on any list(!) and it is a good thing to do when selling online – they always suggest other products that I may like to add onto my order.

I hope this has given you some ideas to think about. If you would like me to review your online food shop I would be happy to do so, just drop me a line at [email protected]

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