Writing a Food Marketing Brief

Getting the right support is key to growing. But you don’t want to waste time or money. Writing a food marketing brief that clarifies what you need is essential.

When you’re looking to engage a marketing or design agency, the relationship and conversations you have are important. However, it also makes sense to detail your requirements. How do you make sure they completely understand your needs? How do you give them the right information about you, your products and your brand? You need to write a food marketing brief. Watch the webinar recording to find out how and why.

  • Why creating a brief is time well spent
  • How a good brief will save you time and money
  • What to include in a marketing brief
  • Creating a design brief – what else to include
  • Get access to two briefing templates
Writing a food marketing brief - free webinar

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Episode Summary:

Watch this webinar to understand how and why to create effective marketing briefs. Relish Marketing’s Jo Densley delves into the details of developing both general marketing briefs and specialised design briefs to help your food or drink business achieve better outcomes. You will gain valuable insights into why a well-written marketing brief is the foundation for a successful project and how it can help you deliver on the broader goals of your brand, sales and marketing and, ultimately, save you time and money.

Discover the importance of detailed briefs in achieving better business outcomes, understanding project objectives, and aligning with your brand’s vision. Learn how to specify key benefits, target consumers, competitors, and performance indicators. Jo also discusses the nuances of branding projects, encouraging reflection on your brand’s purpose, style, and consumer perception. Perfect for anyone seeking to refine their marketing strategy, this episode leaves you with actionable insights and downloadable templates.

Jo highlights the significance of clear communication when writing a food marketing brief. Clear, detailed briefs lead to the project outcomes you want to see. She shares personal experiences and lessons learned from the early days of Relish, explaining how a detailed brief can also serve as a tool for reflecting on what you want to achieve. It can also help with budget alignment and planning your growth. By detailing the elements that should be included in a marketing or design brief, Jo ensures you’re equipped to optimise your marketing strategy for maximum impact.

Key Takeaways:

  • A well-written marketing brief is essential for achieving project clarity and successful outcomes.
  • Specifying the objectives, background, and unique selling points in your marketing brief is crucial so you can guide agencies effectively.
  • Detailing your target consumers and competitors helps others understand what you are trying to achieve.
  • Clarity on brand vision, values, and how you want to be perceived will lead to successful brand positioning and effective design.
  • Allowing ample time and thought to craft a brief can prevent misunderstandings and support better creativity and collaboration.

Notable Quotes:

  • I’m a great believer that you get out what you put in. So the better the brief, the more detailed the brief, the better the outcome will be.
  • It’s vital to think about what outcomes you want as well.
  • It’s essential that we understand how you want your brand brought to life.
  • The better the brief, the better the result you’ll get because there will be little room for misunderstanding.

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