Webinar Overview:
In this insightful webinar, Jo Densley guides you through the process of constructing a successful retail pitch deck. She shows how to build a presentation that captures the attention of buyers and increases the chances of getting your products listed. Tailor your pitch to meet the specific needs of each retailer – whether supermarkets, delis, farm shops, independents, wholesaler or foodservice – and focus on solving their problems and helping to make them successful. Jo recommends addressing their typical concerns head-on and the webinar is an essential guide for anyone looking to get their products onto retail shelves.
Working step-by-step through the structure of a retail pitch deck, learn the components of an effective pitch. Jo emphasizes the significance of understanding the buyer’s concerns, such as product differentiation, market trends and alignment, and potential sales growth. There’s room for your brand story and creating an emotional connection with both consumers and buyers. However, it’s more important to show how market trends, aligning with the retailer’s shopper profile, and differentiating against competing products will deliver incremental sales.
If you understand your commercials and production capacity and can demonstrate that your promotional strategy will help deliver sales, you’ll make a strong case for getting listed. The webinar also includes practical advice on creating visually compelling presentation slides that answer all of a buyer’s pressing questions.
