Is my food product idea viable?

When you’ve got an exciting new product idea, it can be hard to know if it’s ‘a go-er’ or not. Is there a market for it? Will the commercials stack up? What will consumers think about it? Does it fit in an existing category?

Whether you’re a start-up or an established business, it makes sense to gather some evidence that your idea’s worth progressing, whether it’s an entirely new idea or a range extension.

  • Is there room in the category?
  • What are the relevant trends, and does it align?
  • Would consumers and retailers be interested?
  • What’s the landscape in terms of pricing?
  • Do the costs and margins stack up?
Working with food distributors and food distribution companies

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