Watch: Creating your food business marketing plan

Marketing plays a key role in making products successful – before, during and after launch. However, it can be daunting and eat up budget. In this webinar I explain how to create a focused marketing plan and give you access to a food business marketing plan template designed to help you get started.

  • Why do you need a marketing plan?
  • What should it include?
  • What research and preparation do you need to do?
  • How do you create a plan that works for you and your product?
Consumer research for food businesses - on a budget

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Overview: Creating a Winning Food Business Marketing Plan

Unlock the full potential of your food or drink business with a robust, action-oriented marketing plan that aligns with your sales objectives and keeps you on course for success. Watch the webinar to gain clarity, focus, and the tools you need to transform your marketing efforts into measurable results.

Crafting a detailed marketing plan can feel overwhelming. So, why is it crucial for your business? How can it elevate your sales strategy and keep you on track? Discover key insights from our recent webinar that highlight the value of a well-structured marketing plan.

Steps for Creating an Effective Marketing Plan

  1. Align Your Marketing and Sales: Marketing should work hand in hand with sales, supporting and enhancing your sales targets. Without a plan, even the best sales strategy might fall short.
  2. Competitor and Market Analysis: Understand what competitors are doing well and identify gaps. Conduct a thorough analysis of trends and consumer behaviour to uncover opportunities for differentiation.
  3. Craft Clear Marketing Messages: Develop 2-4 strong marketing messages that reflect your unique value. These should be embedded across all your marketing activities, ensuring a consistent brand story.
  4. Optimise Content Strategy: Leverage blogs and email marketing to position your brand as an expert and engage your target audience. Plan content around key dates and events to maximise relevance.
  5. Maximise Promotional Opportunities: Explore awards, PR, and advertising avenues that align with your objectives. Choose wisely to ensure a good return on investment and maintain focus.

Webinar Chapters

  • 0:06 – Creating Effective Marketing Plans for Business Success
  • 3:38 – Finding Unique Brand Positioning Through Market and Competitor Analysis
  • 8:59 – Creating a Comprehensive Marketing Planner with Budget Tracking
  • 10:53 – Aligning Blogs, Emails, and Social Media for Effective Marketing
  • 15:57 – Strategic Advertising and PR Planning for Business Growth
  • 19:34 – Strategic Use of Awards in Marketing Plans
  • 21:11 – Effective Marketing Strategies for Startups and Budget Management

Access Advice and Resources to Help You Grow

Transform your sales and marketing efforts with a comprehensive marketing plan. Access the full webinar and downloadable templates to get started on crafting a strategic plan that aligns with your business goals and makes the process of delivering growth achieveable.

Key Takeaways

  • Establishing a marketing plan is crucial for aligning marketing activities with sales objectives, helping businesses stay focused and prevent unnecessary spending.
  • Conducting a comprehensive analysis of competitors and market trends is vital before crafting a marketing plan to ensure unique brand positioning.
  • An integrated approach to content marketing, utilising blogs and social media, can significantly enhance brand visibility and consumer engagement.

Additional Resources