There are many food and drink awards, badges and schemes, but are they worth it, and will they help your business grow?
You could spend a lot of time (and money) entering awards, sending samples, answering questions, etc. However, winning – or even getting shortlisted – can raise awareness, encourage customers to try your product, convince buyers to list you, and generally boost your growth. Some awards even come with a listing attached. But which ones should you enter, and how do you give yourself the best chance of winning and turning them into sales?
- Why enter food or drink awards?
- What sort of awards are there?
- Which are best for you?
- Understanding awards criteria
- Tips for improving your entries