If you’ve got an idea for a food or drink product but you’re not sure where to start, our Food Product Opportunity Report can really give you clarity. We’ll help define the opportunity and positioning for your brand, making sure your business has the best chance of success right from the outset.
Why you need it
Let the Relish team review your product opportunity and produce a clear, detailed report about your food or drink product idea’s viability. It’s a great starting point if you’re unsure whether there’s a commercial opportunity for your product.
What you get
A comprehensive competitor analysis of your category.
A detailed analysis of relevant market and consumer trends.
The opportunities for your brand, your unique selling points and the best positioning for your brand to be successful.
A presentation and Q & A session via Zoom.
Ready to get a Food Product Opportunity Report, talk to us today.
What you get
A comprehensive competitor analysis of your category.
An analysis of market and consumer trends.
Identification of the opportunities for your brand, your unique selling points and the best positioning for your brand to be successful.
A presentation and Q & A session via Zoom.
Timescale
2 – 3 Weeks
Investment
£1000 ( + VAT )
Determining the opportunity for your new product
We understand that bringing your product idea to life can be daunting. We designed our Product Opportunity Report for food or drink businesses to gain the clarity and strategic direction you need at the beginning of your journey.
Whether you’re a start-up producer, extending your existing range or an established food or drink business looking to enter new markets, the report will give you confidence about your product-market fit. It will help you pinpoint your unique brand positioning, setting the scene for the long-term success of your food or drink product.
To start, we undertake a deep dive into the category and its market trends to identify the key market opportunities for your product. The report will include an exploration of your target consumers and an assessment of the competitive landscape. We cover pricing, formats, flavours, claims and messaging.
One crucial factor producers can overlook at the start of development is establishing the commercial requirements and constraints. Relish will advise on the likely retail price and what your target cost of ingredients would need to be to achieve it. This information is essential for guiding your development team, as well as making sure the product is profitable.
Your comprehensive report is tailored to uncover both short- and long-term goals, define your idea’s most significant market opportunities, and ensure your brand is set up for success. We will:
- Identify your business goals
- Identify and pinpoint the best opportunity for your product idea within the marketplace
- Identify and define your unique brand positioning to give your product the best chance of success
- Review all relevant categories, market and consumer trends
- Identify your target consumers and why they would buy this product
- Assess your competition – including both direct and indirect competitors
- Confirm a recommended retail price and a target cost for ingredients
This comprehensive report will give you the confidence to move forward with your product idea, knowing that your idea has a solid commercial rationale and unique brand positioning. The report will have invaluable information to help you pitch to investors and buyers.
To discuss your product idea and explore the opportunity, contact us today.
Other Services
Product Opportunity
Sales Strategy and Plans
Marketing Strategy and Plans
Sales & Marketing Implementation
Retailer Presentations
Content Planning
Coaching and Mentoring
Names and Branding
Websites and Packaging Design
Product Development
Ready to take your food business to the next level?
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