Videos – the future of content marketing

All businesses have important messages they want to convey to customers that will ultimately lead to more sales.  Customers though are bombarded with different messages throughout the day from different brands, so how can you convey your messages in a useful and entertaining way?

Online videos are becoming one of the key ways people gain information or are entertained. It is predicted by 2017, video will account for 69% of all consumer internet traffic, according to Cisco.

So why are online videos so great?   

1.       Great way to engage with your customers

If you engage with your audience and the video is relevant to them they will share your video with others.  If you have the video on your website chances are they will stay on your website longer interacting with your brand.  People view brands more positively after watching interesting video content.

2.       Attract new visitors

There are loads of free video upload sites out there e.g. You Tube, Vimeo, Flickr.  YouTube receives more than 1 billion unique visitors every month.  1 in 3 Britons view at least one online video a week (a weekly audience of more than 20 million people in the UK).  The more places you share your video the more chances you have of it being picked up by social media and for more people to hear your brand message.

3.       Easy to follow and understand

Many people pick up new information more easily when they watch something rather than following instructions.  E.g. great for sharing recipes ideas, new usage occasions.

4.       Improve your SEO Ranking

Videos that are engaging and provide useful content have the potential to appear higher up on search engine results especially if uploaded on YouTube.

Production costs for videos have dramatically fallen over recent years and apps like Twitter’s Vine with its 6 second maximum video length have meant many smaller businesses with limited budgets can now reap the benefits of videos.

Jo Haywood, Director, Skylark Media said “Understanding who your audience is, what they want to know and where they will be watching the video is essential.  Once we have a clear understanding of this, then we start on the creative.  We strive to keep the creative ideas high and the overheads low.”

Frozen food suppliers, field fare, have just produced a series of 6 second Vine videos and a promotional video.

“We wanted to give our customers some quick and easy recipe ideas to show them how to use our products.” said Karen Deans, Managing Director of field fare. “The vines were the ideal platform to do this.  We are able to share these short videos on our website, Facebook, Twitter, YouTube, in Emails, at Food shows,  the list is endless.  We’re finding them a great way for people to engage with our brand.”

If you would like to learn more about the benefits of online videos and how they could work for your food or drink business, then give me a call on 07723 351884 or email [email protected].

Source: Cisco, YouTube statistics