Twitter Q&A – making the most of Christmas trading – check out the chat!
We were delighted with our inaugural Q&A on Twitter last night. By popular request, we have posted the conversation below for anyone who wasn’t able to be there…
First question… Christmas packaging – is full on festive or more subtle better? #xmasfoodies
Olive Branch (@enjoyoliveoil): Interesting question – full on festive looks good on the shelves; but different in the gift receivers hands.
Relish (@Foodmktgclub): Agreed – hints, festive colours, recipes, etc can be enough – allows u (& retailer) longer to sell thru stock #xmasfoodies
Olive Branch: To elaborate my thoughts: keep the product packaging consistent with the brand & let the retailer take care of festive deco
Relish: You make a v good point – when they’re using it in Jan it, the holly or santas may not quite work! 🙂 #xmasfoodies
Olive Branch: Unless it is an outright Christmas food item (like Christmas pud) of course 😉
Relish: Well yes, Christmas pud may be exempt there! 🙂 #xmasfoodies
Relish: Anyone else have a view re pckg style for Christmas? What about ‘Winter’ vs ‘Christmas’ design? #xmasfoodies
Laura Campbell (@thepurplelaura): Something relevant to your brand is important…
Relish: Great point Laura – shoe-horning Christmas into ur brand if doesn’t fit can just look false…. 🙂 #xmasfoodies
When do you start work on Christmas? #xmasfoodies
Laura Campbell (@thepurplelaura): Too late I know!
Relish: Never too late but always good idea to review Xmas in Jan to see how you can improve the planning for next year #xmasfoodies
Relish: Interesting feedback from deli owner! Start analysing xmas sales Jan, complete orders by end of Summer. When do u sell in? #xmasfoodies
Westlands BBQ (@westlandsbbq): We breed our own Christmas Turkeys saddleback pork etc. We need to start planning nearly a year out
Relish: Ah yes, good point. When do you begin selling in? #xmasfoodies
Westlands BBQ: Mainly a week or so prior to #xmas but if people preorder we can arrange turkeys for #thanksgiving or for dinners in December
What’s the most unusual Christmas success you’ve had…? 🙂 #xmasfoodies
Butcher Baker (@DomesticJules): Does accidently using some of my husbands most expensive whisky in a Christmas pudding count?
Relish: Absolutely – bet that was one good Xmas pudding!
Butcher Baker: Price wise it gave Heston’s a run for its money. I’d used a peaty whisky so was a bit strong for me, but all the men loved it.
Relish: Hey, differentiating from norm key at time when lots of competition so maybe worth repeating! 🙂 #xmasfoodies
Butcher Baker: I’ve been banned from going near husband’s whisky collection since! It’s worth repeating though with more appropriate whisky!
Have you done any joint Xmas promotions with other food producers – have they worked? #xmasfoodies
Cindy Cheung (@missiecindz): YES! Project collaborations are key to product development. Great way of brand awareness, learning new things & sharing skills.
Relish: Couldn’t agree more – also great way to attract new consumers to try your product
Top tips for turning sampling sessions into sales? #xmasfoodies
Love2Spice (@Love2Spice): samples… keep covered for food hygiene plus means only those who might buy get offered a freebie. Found I was giving 2 many away b4!
Relish: Good point re the food hygiene. Do you collect email addresses of all samplers? Good way to start building a relationship with them
Love2Spice: Ooh not thought of that! I keep meaning to encourage people to find me on FB too!
Relish: Another good idea. Maybe ask them to post on FB what they liked best about the sample they tried?
Love2Spice: Right – I’m at Harrogate tomorrow, I’ll try that one out straightaway! Thanks
NewTrition (@NewTritionHQ): Good tips… hoping to try my hands at markets soon 🙂
Relish: Let us know you you get on – lots more advice on the Relish site about making the most of markets
NewTrition: Thanks will definitely have a look and soak up all the tips and advice 🙂
Relish: Don’t forget – any questions – just drop us a line and we’d love to help
So there it is!
What would be your top tips for a successful Christmas season?
For more tips on tackling the tricky Christmas scenarios, check out our advice in Speciality Food Magazine this month (Nov 2012 issue) here.
Top time-saving tips for Twitter & Facebook
We visited Harrogate Speciality Food Show earlier this week and had some great conversations with our members and other exhibitors at the show.
One consistent theme came through time after time – just how hard it can be to make the time for tweeting, posting on Facebook and so on. So here are our top 5 tips for making managing your social media quicker and easier:
1. Pick a platform
Rather than being overwhelmed by spinning lots of plates at once, pick one platform – Twitter or Facebook first makes most sense – then focus only on that for a few weeks. Giving one route more attention will pay dividends and getting the others off the ground will be much easier once you have a burgeoning following, already fairly engaged with you and interested in what you do next.
2. Tool up!
Set up an account with one of the main tools for managing your social media accounts – Hootsuite and SocialOomph are both decent ones (we use Hootsuite). Once set up, this will allow you to schedule multiple posts in one quick burst, across Twitter, Facebook, LinkedIn and any other social medium you are already up and running with. Just set and forget!
3. Twitter lists
Set up a list for the key people you want to engage with on Twitter then go through your followers and add the relevant ones to the list. That way, when you can only spare a few moments, you can scan that list instead of your whole Twitter feed and pitch in on anything relevant. If you’ve not done a list before, here’s how:
Choose ‘Lists’ from the top right menu
Go to ‘Create list’ and set up the name of the list you want (e.g. My favourite foodie folk – you can also choose whether to keep it private or make it public)
Go back to your Followers list, click on the dropdown box then ‘Add or remove from lists’ and tick the box to add that person to your list
4. Go mobile
If you have a Smartphone, adding the Twitter and Facebook apps means you can check in for 30 seconds whilst you’re standing at the stove or stuck in traffic (clearly not whilst moving of course!).
5. Topic terror!
It’s easy to get tied in knots worrying about what to say and ending up not saying anything. Remember the old ‘today’s news is tomorrow’s fish & chip paper’ adage? The same goes for tweets and FB posts. I read a statistic recently that the lifespan of a Facebook post is no more than 40 mins (ie. if it’s not been seen in that time, it won’t be) – it’s even less for tweets.
Just dive in for a couple of minutes at a time – take note of posts you like so you can emulate them then dive in, the water’s warm! 🙂
So the moral is, it really does only need to take you a few minutes here and there to get things off the ground; once you’re up and running it becomes second nature and no longer seems such a chore.
PS. What time saving tricks do you use? Do share them with a comment below, we’d love to hear them.