Using a press release service to reach the right people
This week, Helen Lewis, founding editor of www.foodanddrinktowers.com, PR consultant and food journalist shares with us how using a press release service can help you promote your food brand effectively without spending a fortune…
The problem with PR is, rather ironically, its image.
People without any PR experience tend to fall into one of two camps: those who think it’s a waste of time/money, full of blonde 20-something media student graduates, and those who know they should be doing it but don’t have the time, energy, motivation or budget.
But in challenging economic times, it is more important than ever to keep a foot on the PR pedal. That’s not to say you need a multi-thousand pound retainer budget however, as there are ways to maximise your PR exposure without breaking the bank or spending hours chasing elusive journalists.
One such way is to use a press release service like Food & Drink Towers.
I started Food & Drink Towers in 2006 in response to requests from local food and drink producers who recognised that PR was essential to the growth of their business, but had neither the time/funds to invest, nor the contacts in the media.
As a journalist with more than 10 years in the industry, I am fairly adept at understanding what works and what doesn’t when it comes to communicating with media types. A farmer or chef with expertise in producing delicious, high-quality food may also be naturally adept at writing and networking, but they may struggle with finding the right people to talk to, or how to approach them.
That’s where a service like the Food & Drink Towers Press Release Publication Service comes in. You can upload a press release, media invitation, media statement or press pack and we’ll publish within 24 hours. It’s a free service and it will remain available online for the foreseeable future. You can send the link to journalists, other clients and customers too; we have more than 5,000 registered members including 1,500+ journalists who have voluntarily registered online.
Relish tip: before posting a press release through a fab service like Helen’s at Food & Drink Towers, it’s worth checking out our tips on writing a press release, our press release template and insider advice on getting your brand in the press on the Relish members website, so you’re sure you’ve written a winning release that’s going to get your brand noticed!
Save money on your press releases this week with Food & Drink Towers
This week (wc 14 May 2012), Food & Drink Towers is offering half price press release distribution. Spaces are limited so to reserve your slot, get in touch with Helen asap on [email protected]. Please indicate which day you want your release to be sent.