How to get great results from sampling
I’m sure all of you at some stage or other sample your food or drink products. If not – here’s 5 reasons why it’s absolutely crucial!
- Consumers are 91% more likely to buy a product having tasted it.
- Spontaneous brand awareness increases by up to 90%
- For every 1 person that enjoys your product they will tell 4 other people
- You can share your passion about your proudct face to face
- You can get immediate feedback
And here’s 5 tips to ensure you achieve maximum results from your sampling be it at a show, farmer’s market, in store or in the community.
- Create a brand experience – people are more likely to buy your product if they can easily see how it will fit into their lifestyles and they understand how to use it. It’ll help bring your brand to life and make it more fun and engaging.
- Tell your brand story – Consumers will be fascinated by your brand story & will want to know how it all began. Your passion and enthusiasm for your products will help you engage with consumers
- Break the Mould – Don’t feel tied to the traditional table format for sampling. This can sometimes cause a barrier between you and your customers if you stand behind the table.
- Lead generation – It’s not just about sales on the day, it’s about future customers too. Try and collect people’s email addresses and use these for future marketing campaigns. They may not have bought today but could be a customer of the future.
- Tell people about your sampling event – Communicate with your customer database, PR, through social media and your website before the event. Encourage people to visit your event by offering a competition, money off voucher or the opportunity to try a new product
Good luck with your next sampling event! If you need any help or have any questions do get in touch at: [email protected]
Biggest Brand Flops of all time – a great example!
I was chatting to a client the other day about new product development and how far their brand could stretch and it reminded of a blog I read recently about “The Biggest Brand Flops of All Time”. One that stuck in my mind particularly and served as a great example of how you need to be aware of your brand values and story at all time was the attempted launch of Colgate’s Kitchen Entrees. Colgate wanted to use its name on a range of food products called Colgate’s Kitchen Entrees. Needless to say, the products did not take off! The idea must have been that consumers would eat their Colgate meal, then brush their teeth with Colgate toothpaste. The trouble was that when people think of Colgate it has no absolutely foodie connotations whatsoever – apart from cleaning the food debris away! Here is a link to the blog so you can check out some of the other foodie brand flops!
If you need any help with positioning your brand and developing new products (that fit!) just drop us a line at [email protected]
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