How to attract cash-rich customers to your food or drink products
Research shows that people on a higher income have a lower propensity to spend than those on lower incomes. Just because they have the money, doesn’t mean that they are likely to spend it on your product. So how can you tap into this lucrative audience & get them buying into your brand
Be clear about your product benefits
People don’t just want to know about product features they want to understand the benefit of that feature and how this will meet their wants & needs. People want good reasons to buy and they need to be easily understood. For example, The Foraging Fox Beetroot Ketchup is a healthier, more natural alternative to other ketchups.
Think long-term benefits
These consumers are not impulsive and need to see the long term benefit of buying something and have a good reason for buying it more than once. Price is not so much of a barrier for buying a product but how the product will consistently deliver is crucial, thereby giving the consumer a feeling of ‘value for money’ and encourage loyalty and repeat purchase.
A lifestyle choice
Quality, ethical, environmentally friendly – these are the elements that are important to this group of consumers. The product must fit in with their lifestyle choices. So promote awards, communicate that you donate some of your profits to charity and highlight how your packaging is recyclable. For example, Three Little Pigs Chorizo – is an award-winning chorizo sausage, where the pigs are reared ethically and as free-range as possible in Yorkshire countryside – this is communicated throughout – on their packaging, website and all other marketing materials, helping consumers to make choices that fit in with their values.
Personal Sales Experience
Often these types of consumers are incredibly busy people – cash rich & time poor. The buying experience needs to be as simple as possible. Have knowledgeable staff selling your products that can talk informatively about your products. If they are buying online have a facility that enables questions to be answered as quickly as possible. Be active on social media and share information which will aid the buying process.
So by understanding the wants & needs of your target market, you can communicate the benefits of your product, create a genuine interest and ultimately sales.
For more information on how to target different groups of consumers, just drop us a line at [email protected] or call Jo on 0772 3351884.
5 Reasons Why Every Food or Drink Business Should Blog!
Blogging is a great, cost effective marketing tool, but not all food and drink businesses seem to do it – and I am completely aware that sometimes it is a question of not enough time to do everything!
However, if you are thinking about embarking on blogging and want to check you are spending your time well here are our 5 reasons why blogging can really benefit your business and bring short and long term results!
1. Drives traffic to your website
We don’t all update our websites with fresh content regularly, so writing a blog post is an excellent opportunity to show up in search engines and drive traffic to your website. Every time you write a blog, you’re writing content that can be shared on social media too e.g. Facebook, twitter, so you are potentially reaching a new audience that don’t know you yet!
2. Convert the traffic into leads
Each blog post you write is an opportunity to generate leads if you add a call-to-action in every post e.g. free e-book, free trial, coupon etc.
3. Position your brand as the expert
Creating helpful, relevant content will help establish yourself as experts in your field and connect with your consumers. Writing about your new products, different eating occasions, sharing recipes, events etc will enable consumers to get to know your business and get them to see you as the expert in your area of food or drink.
4. Develop better customer relationships
Blogs will help deepen the connection with your customers, so need to be written regularly. Blogs link through to your website, so customers will be able to get to know your business from the comfort of their home.
5. Drive long term results
Even when you may not be working, that blog is still working for you! It ranks in the search engines, so for days, weeks and months to come you can still be getting traffic and leads from that blog post.
We’d love to chat to you about blogs; so if you need any help or advice on writing blogs or in creating your blog marketing planner, then call Jo on 07723 351884 or email us at [email protected]