Relish’s visit to Roots Farm Shop

We headed north last week to visit Roots farm shop and have a chat with owner Katherine Brown.  What a lovely lady she is and what a fantastic array of goodies she sells in the shop!

On entering the shop, we were hit by the fantastic Christmas display of decorations, sweet treats and gift ideas – everything looked amazing and you couldn’t help but stop and look at the fine selection of treats.

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The rest of the shop was packed full with all sorts of local fayre from fresh fruit and vegetables, Artisan bread, local preserves, a wide range of Yorkshire and British cheeses, bakery goodies, wine, beer and a whole host more.   Customers visiting the café could also sample local produce and then buy the same ingredients in the shop to take home.  What a brilliant way of helping to increase sales in the farm shop!

Whilst chatting to Katherine, we asked her about the types of products she looked for and if she had any advice for small food producers.

“We are always looking for something a little different that the supermarkets don’t stock.  Products that look amazing that could be given as gifts or eaten as an individual treat are always something we are looking out for.”

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She went on to talk about how important packaging was “sometimes we see some amazing products but unfortunately we cannot list the product because the packaging lets it down.  Suppliers need to remember that customers rely on the packaging to grab their attention, communicate what the product is about and also be fit for purpose.”

Whilst walking around the store we were also struck by how well Roots seemed to maximise the space in their store.  From using corner shelves, baskets on the floor, to hanging things on the edge of shelving units.  They really did make the most of a limited space.   

Roots Farm Shop is based near Northallerton in North Yorkshire.  Connect with them on twitter and Facebook