A taste of the Caribbean remyxd in London

We started working on this rum brand at the beginning of 2023 when Ade and Jade  got in touch with a real passion and desire to create a ready to drink rum punch.  They wanted to share the joy of the Caribbean with as many people as possible.

Relish started by conducting a Product Opportunity Report where we delved into the market and category to see what was trending, what was not, and where the gaps were. We identified a unique brand positioning for them along with flavour, format and pricing recommendations.   It was then over to Froghop to create the recipes

In Caribbean culture a party isn’t a party if there isn’t some rum punch flowing!  The next step was the branding  – where we wanted to incorporate these  party vibes of their Caribbean roots alongside the London vibes.   This isn’t standard rum punch, it’s reimagined with exotic flavours such as Hibiscus and Blood Orange and Ginger and Lemongrass  – hence the name we helped them come up with – Remyxd.  Inspiration for the iconic branding came from Ade loving to DJ- the logo is a picture of soundwaves of him recording Remyxd.

We chose bright colours for the 3 different variants  to not only reflect the flavours but to also make the logo pop out.   Along with the branding we provided them with tone of voice and plenty of copy for them to use on their social media channels. We also created 12 mth Sales and Marketing Plans for them – ready to go out and sell the product! We can’t wait to see these drinks out there!

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