“We want to bring one of Scandinavia’s favourite healthy snacks to Britain” was the brief from our client Nutrii. Quark is typically used as a soft cheese in Britain, but European countries eat it like yoghurt, as it’s high in protein and low in fat. Our job was to make it modern, clean and vibrant.
The recent rise in high protein food products was perfect for Nutrii and its positioning. We were tasked with creating a desirable, young, quirky brand to complement the healthy aspects of the product. Eaten as a breakfast or a snack, it’s easily embellished with piles of fruit and is a perfect addition to the gym goers, slimmers and instagrammers.
We took our design lead from the clean and minimal Scandinavian roots, using colour and clean typography to set the tone perfectly.