Naming Your Brand
The name of your brand or product can be the single most memorable thing about your business. You want a name that will stand out and that you can build a great brand and story around. With years of experience working with food and drink brands we have come up with winning names for all sorts of different food and drink products. Our team will run brainstorming sessions which will result in a shortlist of 3-5 names that we believe will give you that stand out name you are looking for. A great name can be the most powerful marketing tool you can have – you want to get the right one!
Before you invest lots of money in creating your product, we will do a comprehensive competitor analysis of your category, look at market and consumer trends and identify the opportunities for your brand, your unique selling points and the best positioning for your brand to be successful. A great starting point if you are unsure about whether there is a commercial opportunity for your brand.
Sales Strategy and Planning
We will explore all potential routes to market, and best places to target to grow your business and deliver profit and volume. We will create a sales strategy document and a 12mth sales planner and implementation plan focussing on the priority sectors and outlining how the plan can be achieved. We can also help compile that all important winning retailer presentation – with years of experience of dealing with buyers we know exactly what they are looking for and how to speak in their language!
Marketing Strategy and Planning
We will look at your key marketing messages and all components of a marketing strategy deciding what can best support and help deliver the sales plan. Looking at social media, blogging, email marketing, PR, website, trade & consumer advertising we will create a marketing strategy and a 12mth marketing planner and implementation plan to support the sales strategy and to get your brand out there.
We can create a 3mth rolling Content Planner for you – covering topics for blogging, email marketing and social media – you will never have to worry about what to post/talk about again!
Ongoing Marketing and Sales Support
Got the plans but no time to implement them? This is where we can help by being your “virtual” marketing or sales support – writing your blogs, emails, managing your social media accounts, writing press releases, making sales calls. For a monthly fee that fits in with your budget we can be your hands on reliable and experienced virtual marketing or sales team.