Happy Birthday Relish! We celebrate a year of your great success stories…
This weekend we are celebrating our very first birthday!
Apart from eating lots of chocolate Easter eggs and Hot Cross Buns to celebrate we wanted to share with you just a few of our members successes during the last year.
We have been privileged to work alongside them and others and are delighted to have helped them achieve their aspirations.
Pepper and Stew – getting ready to present to retailers
Raquel Mafura, owner of Pepper and Stew, has been on a mission to bring the delights of African food to as many consumers as possible. So in late 2012 she enlisted our expertise to help her position her brand to sell to retailers. With our experience of the category and the target retailers we created a compelling brand positioning and story for her retailer presentations.
We are delighted a few months later that she has now been invited to a meet the buyer event, and has approached 2 other major retailers. Watch out for the Pepper & Stew range of sauces and spices in a store near you soon!
Field Fare – Relish put the passion & energy into building our brand that we do ourselves
We were initially approached by Field Fare, suppliers of ‘scoop your own’ frozen fruit and veg, ready to bake pastries and other ready meals, to help raise their brand awareness amongst consumers.
Armed with a thorough knowledge of their consumers, Field Fare then decided to employ us as “Virtual Marketing Managers” to help them grow their brand. To date we have successfully created a 2000+ consumer database, created a PR campaign for trade and consumers and developed a sampling campaign to drive rate of sale in store.
To find out more about our “Virtual Marketing Manager” service and to see how it can help you grow your brand read more on Field Fare’s story here>>.
Relish Membership – “your marketing club is SO useful – thank you!”
We have also helped many food producers via our online membership where we provide all the resources they need, together with a helpline so they can call us at any time for advice and support. Here’s what just a few of our satisfied members have to say…
“I have just used your retailer presentation template with great success – thank you!” Charlotte Clarkson, Three Little Pigs
“Thank you for all your advice and ideas – I now have a whole host of ideas to progress….” Alex Hope, Hope Valley Ice Cream
“The information you have on your website is awesome – really useful – well done…” Camille Meskill, Trumi
What’s planned for our 2nd year?
We have lots of plans and ideas for our 2nd year of business, including continuing to support and grow our membership base, introducing live foodie events, joint venture projects – you will hear more about all these soon…
Plus, we will continue to enjoy working with bespoke clients on their projects and helping them achieve their goals.
Here’s to another great year!