No – I’m not talking about the Disney film!  I just wanted to share with you this simple but great of idea of getting your consumers to eat more of your product in a season when traditionally they don’t eat much of your product.

So, chocolate in the summer tends to take a dip.  But look at this clever idea of encouraging people to eat more of the product in the summer!

Try Me Frozen

Could you apply a similar principle to your seasonal product?   Or have you already done so successfully?  If so we’d love to hear your idea.  Email : [email protected]