Category: New product development NPD
Is your packaging attracting the consumer or confusing them?
Recently a friend did the following selective attention test on me. Some of you may know it already – if not give it a go! You may be surprised at the results. If like me you were so focused on what you had been asked to do that you missed the obvious – don’t worry,…
How to De-Seasonalise Your Product and Increase Sales
I spend a lot of time helping clients with seasonal peaks and troughs in sales. When the summers are cold and wet my soft drinks clients panic, when it’s really hot my chocolate clients aren’t too happy! So we talk about ways of how you can sell your product when it’s traditionally not your…
How to find your perfect manufacturing partner
I am often asked “How do I find the right manufacturing partner” – and whilst I can offer advice from experience of working with lots of food and drink producers that have gone/are going through the process, I am really pleased to be able to share with you some advice from the real experts! Sarnia…
Striking the Right Balance with NPD
In this month’s edition of Fine Food Digest, I read an interesting article about the industry seeking better NPD. It was felt there was a “general lack of new product development with too many companies merely extending or repositioning existing lines”. The retailers view was that ‘Me-too versions didn’t drive real growth”. Yes being innovative…
5 Things a Retailer Nutritionist Looks for in a Product
1. How the product fits into a healthy balanced lifestyle – GDA’s (Guidance daily amounts ) or RNI’s (Reference Nutrient Intake) as they now need to be labelled can be helpful. All major retailers have nutrition strategies and policies and basic information on these will be detailed on their website. 2. Does the…
5 Hot Nutrition Topics
1. SUGAR There has been a lot of press surrounding the sugar content of foods in the UK already this year, but this attention is likely to stay for some time to come!. A new lobby group has been set up to address the sugar content of foods and their associated health risks – Action…
A Crazy Product Innovation!
I was intrigued to try the NEW Cadbury and Ritz chocolate bar when I spotted it in my local shop. I’d seen people sharing thoughts about it on FB, heard mums talking about it in the playground and seen bits of Cadbury’s official advertising too. A cheesy, slightly salty Ritz cracker combined with Cadbury’s chocolate…
Win a One-Day Course at the School of Artisan Food
We are delighted to be teaming up with The School of Artisan Food this month and offering you the chance to win: A ONE-DAY COURSE at their beautiful school in the East Midlands. You can choose from a number of courses including: – Ice-cream making– Introduction to Artisan Baking– French Baking– Introduction to Cheese Making–…
Barenaked Backed By the Dragons
It was great to see another budding entrepreneur get his lucky break last week on Dragons Den. The founder, Ross Mendham, gave a very emotional pitch which secured him £60k in funding from Dragon, Peter Jones. The low-carb brand is set to take the diet food market by storm as there continues to be…
Unravelling Labelling regulations – webinar with Jane Stammers from Tipple Tails
We’re very excited about this month’s Relish webinar, as we have a fantastic guest speaker with us – Jane Stammers of Tipple Tails. – talking about a very useful topic. Not only does Jane make fantastically delicious fruit cakes with a difference, but she has also spent the last few years working with a cooperative…
