Category: Market research
Is your packaging attracting the consumer or confusing them?
Recently a friend did the following selective attention test on me. Some of you may know it already – if not give it a go! You may be surprised at the results. If like me you were so focused on what you had been asked to do that you missed the obvious – don’t worry,…
What makes a “winning” product?
With the exciting news this week that Relish member, Mos Cookie Dough has reached the final 5 of the Ocado Top Supplier 2014 competition, we thought we’d take a look at what is it that makes a winning product and makes buyer’s want to stock it in their stores? Clearly there are many components that make…
Always Listen to Your Consumers – Even the Big Boys Forget Sometimes!
We can all get bogged down in the day to day running of our businesses but we must never lose sight of what our consumers want or are telling us. Consumers can have an emotional connection with the brands they know and love and any changes that are made to recipes, brand logos, designs etc…
