Category: Getting into retail
How to convert your leads into customers after a food trade show
You’ve spent months preparing for your first trade show, you’ve created a great stand, fantastic marketing material, you’ve dazzled and spoken to numerous people about your food or drink product during the show, you’ve packed up and are finally heading back to HQ – exhausted! But don’t be fooled into thinking that’s the show over…
3 key steps to getting your food or drink product listed in farm shops and delis
1. Plan carefully. It is really easy to get over-enthusiastic and start approaching farm shops and delis before you are ready to sell. Here’s a quick check-list of the things you need to make sure you have in place to help you sell your food or drink product to the farm shop and deli managers: Costings…
Buy British Trend Gives UK Food Producers a Boost
Following on from my visit to The Great British Exchange in the beautiful countryside just outside Harrogate – a town buzzing with independent delis and gift stores, I’m delighted to introduce a guest blog from Matthew Hopkins, Managing Director of The Great British Exchange who talks about the growing trend of buying British and what…
Top 10 Tips for a Successful Food or Drink Crowdfunding Campaign
I have recently been working with a few clients who have been looking into crowdfunding so I thought I would share a few tips to help other food and drink producers who may be thinking of this route to raise much-needed funds for their business to grow. I hope you find them useful. Spend time…
How to Turn Your Leads into Customers
Many people are great at planning for food and drink exhibitions, sparkle on the stand – but then wonder a couple of months down the line why they haven’t got lots of new customers? The issue being that understandably you are exhausted after an exhibition, probably have lots of stuff to catch up on when…
How to make your sales dreams become a reality
I have been doing more 1-2-1 coaching for food clients this year – which I absolutely love. It is so rewarding to be able to work closely with food businesses to help them achieve the growth they are looking for. At the beginning of January I asked one particular client to tell me what their…
How to make the sales process a bit easier
Love it or hate it selling is absolutely key to your business – there’s no point having a great tasting product, a great brand if you don’t get the sales! I’ve been working with quite a few foodie businesses recently working on their sales plan and what struck me is that often people try to…
How to get your food or drink brand retail ready
I’ve had lots of conversations with many Relish members recently about the steps they need to take to be ready to present to larger retailers. Even when just starting off with a food or drink business it is good to know what is involved further down the line if gaining listings in larger retailers…
Making it easier for deli and farm shop owners to list your product
Like most of you are I’m sure; deli & farm shop managers and store owners are busy, busy people and don’t always have lots of time to be asking questions and chasing for the info they need to know about your product before they decide whether to list it or not. So, why not help…
A New Online Market Place for Food Producers
Here are some details about a new market-place that may be of interest as part of your sales plans: Prüv is a highly curated multi-vendor market place targeting health conscious foodies that provides a unique selling platform for healthy, ethical and sustainable food entrepreneurs. All about the preparing and sharing of great food, they are signing up…