Category: Food shows and exhibitions
How to convert your leads into customers after a food trade show
You’ve spent months preparing for your first trade show, you’ve created a great stand, fantastic marketing material, you’ve dazzled and spoken to numerous people about your food or drink product during the show, you’ve packed up and are finally heading back to HQ – exhausted! But don’t be fooled into thinking that’s the show over…
How to Turn Your Leads into Customers
Many people are great at planning for food and drink exhibitions, sparkle on the stand – but then wonder a couple of months down the line why they haven’t got lots of new customers? The issue being that understandably you are exhausted after an exhibition, probably have lots of stuff to catch up on when…
How to get great results from sampling
I’m sure all of you at some stage or other sample your food or drink products. If not – here’s 5 reasons why it’s absolutely crucial! Consumers are 91% more likely to buy a product having tasted it. Spontaneous brand awareness increases by up to 90% For every 1 person that enjoys your product they…
How to Convert Exhibition Leads into Customers – our Top 5 Tips!
Many people are great at planning for food and drink exhibitions, sparkle on the stand – but then wonder a couple of months down the line why they haven’t got lots of new customers? The issue being that understandably you are exhausted after an exhibition, probably have lots of stuff to catch up on when…
Make things happen!
I am sure, like many of you, January is a key time for you to look at new ways of growing your business and making plans for the year ahead. Perhaps you are looking at what food shows to attend, which retailers to target, putting together marketing plans? Whichever areas you are looking at and…
Festival of female entrepreneurship
With only a few weeks to go until Women Outside the Box host their annual festival of female entrepreneurship, here at Relish we are putting the finishing touches to our workshop: “How to get your food product into the supermarket”. We are excited to be presenting this workshop at the festival on Monday October 7th…
Cooking Up Success – food marketing mentoring, sharing stories & learnings
I have just come back from a morning spent at the British Library where I was invited to be a food marketing mentor at a “Cooking Up Success” speed mentoring event. Along with 5 other mentors – all in different specialist areas, all related to food and drink – we chatted to about 30 food…
Standing Out from the Crowd – Farm Shop & Deli Show 2013
Spent a very enjoyable and productive day at the Farm Shop and Deli Show this week sampling lots of quality products and meeting some lovely people – some old faces, some new. What really hit me as I was wandering around was – amongst a large hall, full of quality products – what brands were…
