Category: Farmers markets
How to get great results from sampling
I’m sure all of you at some stage or other sample your food or drink products. If not – here’s 5 reasons why it’s absolutely crucial! Consumers are 91% more likely to buy a product having tasted it. Spontaneous brand awareness increases by up to 90% For every 1 person that enjoys your product they…
What makes a “winning” product?
With the exciting news this week that Relish member, Mos Cookie Dough has reached the final 5 of the Ocado Top Supplier 2014 competition, we thought we’d take a look at what is it that makes a winning product and makes buyer’s want to stock it in their stores? Clearly there are many components that make…
Cooking Up Success – food marketing mentoring, sharing stories & learnings
I have just come back from a morning spent at the British Library where I was invited to be a food marketing mentor at a “Cooking Up Success” speed mentoring event. Along with 5 other mentors – all in different specialist areas, all related to food and drink – we chatted to about 30 food…