Category: Email marketing and newsletters
Do you suffer from “email reluctance”?
When you meet someone and they give you their phone number and ask you to phone them – the likelihood is you will. If a relative asks you to send them some photos of your children – you do. If someone asks you to send them a postcard from you holiday – you will. But…
Looking after your current customers
You’ve probably heard it said many a time that keeping a current customer is much easier than gaining a new customer. Whilst I’m sure everyone is aware of this, it still surprises me at how much time and energy is invested in gaining new customers, but often almost no time or little time is devoted…
How to increase sales of your products in farm shops
We all want to grow our businesses which means we need to increase the sales of our products in-store. Whilst offering price discounts is a short term fix it is not sustainable as we all need to make a profit at the end of the day! Farm Shops love creating an enjoyable shopping experience for…
Tips to improve online sales of your food or drink products
Whether you are selling purely online or whether that is just one of your sales routes, we are sure you will find the tips below helpful in increasing the sales you make online. Facebook and Twitter are great tools in increase your online sales. Build the following first and engage with them on these platforms…
Cooking Up Success – food marketing mentoring, sharing stories & learnings
I have just come back from a morning spent at the British Library where I was invited to be a food marketing mentor at a “Cooking Up Success” speed mentoring event. Along with 5 other mentors – all in different specialist areas, all related to food and drink – we chatted to about 30 food…