Category: Consumer trends
Buy British Trend Gives UK Food Producers a Boost
Following on from my visit to The Great British Exchange in the beautiful countryside just outside Harrogate – a town buzzing with independent delis and gift stores, I’m delighted to introduce a guest blog from Matthew Hopkins, Managing Director of The Great British Exchange who talks about the growing trend of buying British and what…
How to attract cash-rich customers to your food or drink products
Research shows that people on a higher income have a lower propensity to spend than those on lower incomes. Just because they have the money, doesn’t mean that they are likely to spend it on your product. So how can you tap into this lucrative audience & get them buying into your brand Be clear…
The growth of smaller food & drink brands identified as a key trend for 2016
It is heartening to read that “New Business Nutrition” have identified the growing importance of smaller food and drink brands as a key trend for 2016. They assign this trend to the fragmentation of consumer beliefs about food which is opening up doors for start-ups and small food brands. Consumers are wanting – more than…
What makes a “winning” product?
With the exciting news this week that Relish member, Mos Cookie Dough has reached the final 5 of the Ocado Top Supplier 2014 competition, we thought we’d take a look at what is it that makes a winning product and makes buyer’s want to stock it in their stores? Clearly there are many components that make…
