lots of tasty blog posts
Ella’s Kitchen’s Paul Lindley – Innovation Survey
Paul Lindley of the successful children’s food brand Ella’s Kitchen, has been anxious to support and grow SMEs, especially, but not exclusively, those who want to become brands. He and others have worked on this over the last two years and during some of that research it emerged that the “Paths to Innovation” may be…
Live webinar Tues 15 Jan – promoting your brand in store
We are frequently told by members and clients that one of the most vexing parts of presenting to a major retailer – and succeeding once you’re listed – is promoting your brand. Whether it be price promotions, coupons, sampling or something different, understanding what you’ll need to do can be baffling. Do any of these…
Foodie flavour trends 2013
Happy New Year and welcome to a successful 2013! We blogged about this flavour trends report from McCormick this time last year and were fascinated to read the 2013 version this morning – it makes for really interesting reading! The report covers 5 key trends in flavour this year, then breaks each down to give examples…
Merry Christmas & a Brand Building New Year!
As we ‘wind down’ (ha!!!!) to Christmas, we’ve been super busy with lots of client projects this month. Reviewing and recommending product ranges, running social media and email marketing campaigns and helping clients prepare for approaching retailers, covering a variety of different products and brands – big and small! January promises to be just as busy with…
Our early Christmas… and a present for you too!
Well this week we have received a fantastic early Christmas present at Relish HQ – confirmation that WE HAVE WON A 2012 INTERNET BUSINESS AWARD FOR MARKETING! We couldn’t be more delighted so to celebrate, we’d like to offer you an early Christmas present too! CLAIM YOUR FREE FOOD MARKETING TIPS VIDEO PRESENT We’re…
Bridget Scones Diary…
In the latest of our series of inspirational stories from food & drink producers, we hear from Deborah Matthews of Bridget Scones on where her business idea came from on and how she got things off the ground… So Debbie, tell us about how your business idea came about… As a former hotels and catering…
Relish chooses Foods You Can Best Brand Winners!
For the past few months, we have been working with Foods You Can, judging the Best Free From Brand category in their fab People’s Choice awards. Last week, having reviewed the thousands of votes, we were delighted to choose the following very deserving winners: Best Free From Brand/Business of the Year Doves Farm received lots…
Promoting your brand in store – why, when, how
If you have a product listed in a supermarket, I’m sure you’re very familiar with the buyer asking you to do promotions regularly; they certainly do play a part in growing your brand. Or perhaps you are looking to get listed in a supermarket and want to know what promotional support you should be including…
The story of The Kandula Tea Company
Here Jane, from The Kandula Tea Company, talks to Relish about starting up her business, how & why the brand oozes personality (it’s a great story!) and how they achieve such great tasting teas that win top awards. Firstly, can you tell us where the idea came from for your business? Gail & I met…
Make sure this is your best Christmas ever!
We hope you’re having a great build up to Christmas and are not too mad busy! There’s still plenty of time to make sure you have the best December ever, which is why the topic of this month’s LIVE webinar is : THE 12 TOP TIPS for a SUCCESSFUL CHRISTMAS We’re going to be covering:…
Suceeding in the Festive Season: Relish Tips in Speciality Food Magazine
Christmas can be a tricky time for food producers – have you made enough seasonal stock? Have you made too much? How will you maximise sales at this busy time? The list goes on… So we are delighted to be able to help food & drink producers out with some advice in this month’s Speciality Food Magazine feature…
Twitter Q&A – making the most of Christmas trading – check out the chat!
We were delighted with our inaugural Q&A on Twitter last night. By popular request, we have posted the conversation below for anyone who wasn’t able to be there… First question… Christmas packaging – is full on festive or more subtle better? #xmasfoodies Olive Branch (@enjoyoliveoil): Interesting question – full on festive looks good on the shelves;…
Love Your Larder voucher when you join Relish this weekend
This week, we’ve got a fantastic selection of resources on the Relish members website for you, all around the topic of HOW TO SELL & BE SEEN MORE ONLINE This collection of tips & videos covers how online retailers work, advice on food blogging, how to use email and the secrets of successful social media…
Free tips: How to ace shows & exhibitions
Shows & exhibitions are a fantastic (if exhausting!) marketing tool for many food & drink producers. However there is so much more potential in them than simply selling product (not that that isn’t important of course!) If you’d like to know how you could be making the most of the shows & exhibitions to which you…
Inspirational stories from food producers – we’d love to hear from you too!
This month we have launched a new feature on our site where we are sharing inspirational stories from food & drink producers who are having success with their brands. One of our first interviews, for example, was with Philippa of Art of Mallow, who has had phenomenal interest in her gourmet marshmallows since launching only a few months ago. Inspirational…