lots of tasty blog posts
Inaugural Relish Foodie Forum – ideas, advice & support
Many of you have been telling us recently how important support from fellow food producers is to you and how it would be great if there were more opportunities to share your ideas and learn from each other. With this in mind, we are very excited to announce the launch of the Relish Foodie Forum!…
Brand positioning… what on Earth does that actually mean?!
So often we work with clients and members on what their brands are really about, how they can stand out from their competitors and how they decide where to go next. And every single time, we come back to a discussion about POSITIONING. Only thing is, it’s kind of a jargonny Marketing type of a…
Relish reviews… Luponde Tea
Last week, we were lucky enough to receive a beautifully packed box of Luponde Tea samples for the first of our product review blogs. Diving straight in, we were delighted with the variety of different teas, including Peppermint, White Tea, Green Tea and Black Tea, not to mention the distinctive and premium quality branding and…
Happy Birthday Relish! We celebrate a year of your great success stories…
This weekend we are celebrating our very first birthday! Apart from eating lots of chocolate Easter eggs and Hot Cross Buns to celebrate we wanted to share with you just a few of our members successes during the last year. We have been privileged to work alongside them and others and are delighted to…
Averting a recipe for disaster – Ella’s Kitchen campaign for our children & their food
We’re excited about our interview with Paul Lindley, Founder of Ella’s Kitchen, tomorrow night at 19.30 (join Relish now to hear it). In the meantime, we thought many of you, especially those in the kids food market, may be interested in Paul’s campaign – Averting a recipe for disaster. The team are campaigning to tackle…
How Ella’s Kitchen went from recipe to retail – live webinar with founder Paul Lindley
We are delighted to have a fantastic guest speaker with us for this month’s LIVE RELISH WEBINAR ON THURS 21 MARCH AT 19.30 – Paul Lindley, Ella’s Dad and Founder of hugely successful baby food brand Ella’s Kitchen! Paul and his team have built a phenomenal brand ‘from recipe to retail’ and are now one of…
Success for Easy Bean at Fairtrade Business Awards
We are delighted to share with you the news that Easy Bean, who were one of the first food producers we worked with – and still do – has been named as the winner of the first ever regional Fairtrade Business Awards, sponsored by The Co-operative. The judges said Easy Bean represents: “A focused company…
“Outsaucing” – marketing help as and when you need it
Do you have one or two people in your business who are trying to do everything – including all the marketing planning and doing? Do you always run out of time to get everything you want done? Don’t worry – you’re not alone -and help is at hand! We provide ‘outsauced’ (see what…
Heading to IFE this month? Stand out from the crowd…
With one of the biggest food exhibitions coming up this month – IFE 2013 – we just thought we’d post a quick reminder about our FREE TIPS SHEET ON ACE-ING SHOWS & EXHIBITIONS. Whilst IFE isn’t a consumer facing show, so many of the same principles apply to how to attract the audience you want…
Foodie Photos Facebook Comp
What’s the best photo you’ve taken of one of your customers, friends or family eating/drinking your product? We’d love you to share them with us – and at the same time be in with a chance of winning A MONTH’S FREE MEMBERSHIP TO RELISH (The Extra Helpings package) Simply visit our Facebook page and post your…
What makes a great foodie website?
We frequently get questions from members and clients about websites. Here are just a few… Do I need to investe in a website – isn’t social media enough? How can I get more traffic to my website? How do I convert visitors to my website to sales? Do I need an online shop? How can I…
Eating out with allergies – how easy is it?
Liz Allan from Liz Allan Consulting, who runs training courses about food allergies, is our guest blogger this week, discussing how easy it is to eat out when you have a food allergy and who is catering for people with food allergies well. So if you are looking at supplying the restaurant trade it will make interesting…
Want to see your brand featured in the Sunday Telegraph?
On 10 March 2013, a special annual 16-page Food and Drink report will be distributed in The Sunday Telegraph. The report will also be distributed at IFE at ExCel on 17-20 March and at the BBC Good Food Show Summer at the NEC on 12 – 16 June. By featuring in the report giving your opinion…
Do supermarkets and small food producers go together?
We often hear small food producers worry about supplying supermarkets, deterred before they even try, thinking supermarkets are only interested in big brands. If you are a small food producer and are interested in reaching the volumes that supplying supermarkets can offer, the good news is many supermarkets are actively seeking out small food producers to…
The best way to drive your sales in delis & farmshops
There are many things to get right to really make a success of your brand in delis & farmshops (see our free tips sheet on Getting into Delis & Farmshops for starters), but there’s one technique we always recommend: IN STORE SAMPLING. Whilst it takes a bit of organising, we can categorically say that it…