lots of tasty blog posts
Biggest Brand Flops of all time – a great example!
I was chatting to a client the other day about new product development and how far their brand could stretch and it reminded of a blog I read recently about “The Biggest Brand Flops of All Time”. One that stuck in my mind particularly and served as a great example of how you need to…
Relish Product Review: Savvy Spreads
As a lover of all things chocolatey, as well as always trying to reduce my sugar intake , I was delighted to discover Savvy Spreads recently. A range of delicious sweet spreads – but completely natural and good for you! A winning combination. The products are free from oils, refined sugar, soya, dairy and…
Relish Product Review: TopHat Teacakes
As a lover of marshmallow, biscuits and chocolate I was pretty convinced I was going to like TopHat Teacakes – but I hadn’t appreciated what a wonderful all round experience it was going to be. The packaging is delightful – very quintessentially British – with the chocolate teacakes themselves nestling invitingly inside the clear packaging.…
Is investment in your start-up food or drink business what you really want?
Simon Edwards co-founder of Beanify with his brother Stuart ,describes setting up his company and the pros and cons of investment at an early stage. Our goal is simple… To inspire more people to love and drink freshly roasted coffee. The concept was dreamt up by us shortly after graduating from University. With our passion…
5 Things a Retailer Nutritionist Looks for in a Product
1. How the product fits into a healthy balanced lifestyle – GDA’s (Guidance daily amounts ) or RNI’s (Reference Nutrient Intake) as they now need to be labelled can be helpful. All major retailers have nutrition strategies and policies and basic information on these will be detailed on their website. 2. Does the…
5 Hot Nutrition Topics
1. SUGAR There has been a lot of press surrounding the sugar content of foods in the UK already this year, but this attention is likely to stay for some time to come!. A new lobby group has been set up to address the sugar content of foods and their associated health risks – Action…
Product Innovation for the Tour de France from Tipple Tails
I wanted to share with you the latest product from Sheffield based food producer, Tipple Tails. Founder Jane Stammers is a passionate baker of rich, moist cakes bursting with fruit and nuts and laced with unusual, award-winning, locally-made liqueurs. The following story just goes to show what a weekend trip to a bike shop and a…
How to brief a designer – to get the best results for your brand
Paul Dodd from AllGood Design shares his top tips on how to write a great design brief – don’t forget the better the brief the better the outcome. Designers can’t read your mind. It is worth putting the effort in at the beginning to ensure you get the best design for your food or drink…
New packaging can attract new consumers
I came across a new canned soft drinks product the other day. The product itself wasn’t new as I’d previously seen this in a carton but it was selling itself in a different type of packaging. The canned soft drinks market does have a bit of an image problem with associations with being overly sweet,…
Food Labelling – have your say!
Companies producing a range of foods are being invited to have their say about the possible mandatory labelling of their products’ origin. According to the current EU rules, an indication of origin should be provided on foods whenever its absence is likely to mislead consumers as to the origin of that product.Origin labelling is already…
What’s in a name?
This month’s guest blogger is Elizabeth Ward from Virtuoso Legal , the IP experts who helps us understand the importance of trade marks in your food or drink business. I don’t know about you but I’ve really enjoyed Digby Jones recently on TV in the “New Trouble-shooter.” One of the key issues he highlighted is the…
Relish Product Review: Rani’s Mixture
As a self-confessed “snacker” I was very keen to try Rani’s Mixture. I had read about the new product and seen that it had won a Great Taste Award and been described as the “taste revolution for Bombay mix” – so was expecting good things! I was not to be disappointed. Firstly the packaging…
The Relish Relaunch has landed
We are very excited to announce the re-launch of the Relish Food Marketing membership Club today. We have been listening to what you have been telling us – and have incorporated your ideas and re-launched the Relish site with : – A new fresh design– Simpler navigation– User friendly categories & terminology– Great new content…
A Crazy Product Innovation!
I was intrigued to try the NEW Cadbury and Ritz chocolate bar when I spotted it in my local shop. I’d seen people sharing thoughts about it on FB, heard mums talking about it in the playground and seen bits of Cadbury’s official advertising too. A cheesy, slightly salty Ritz cracker combined with Cadbury’s chocolate…