lots of tasty blog posts
Get answers to your burning food marketing questions
Do you have a challenge that is holding your business back? Do you have one question you would love some help with? If so, you are not alone! So this month, our online training session will take the form of a Q&A – to help answer all those niggles that are stopping your foodie business…
Standing out from the crowd
Last week during our online training session, all about staying ahead of your competitors, we touched on how to stand out from the crowd. So we just wanted to share with you this simple idea that really caught our attention and made this company stand out. We were at the Harrogate Speciality Food Show recently visiting lots of people, so…
Top time-saving tips for Twitter & Facebook
We visited Harrogate Speciality Food Show earlier this week and had some great conversations with our members and other exhibitors at the show. One consistent theme came through time after time – just how hard it can be to make the time for tweeting, posting on Facebook and so on. So here are our top…
Harrogate Speciality Food Show
Great day at Harrogate Speciality Food Show today! It was particularly nice to meet many of our members and we saw some fantastic brands – here are some of our faves! Delicious Gran Stead’s non alcoholic ginger wine! We just loved The Grown Up Chocolate Company branding – so impactful, great stand out and lots…
Coming up with Winning Ideas – 5 Top Tips from Relish
Having just come back from the BBC Good Food Show where we sampled lots of fantastically innovative products – such as liquorice popcorn – we wanted to share with you our Relish Top Tips for coming up with winning ideas. We’d also love to hear how you get your best ideas – what gives you inspiration,…
A great way to use QR codes to drive your business…
It was great to see several of the stands at BBC Good Food Show today using these simple graphic codes to allow smart phone users to connect with their brands there and then, in the moment when they are interested in getting to know them better. They are free or very cheap to create and…
Two for team GB! Not 1 but 2 webinars in June…
For our very own Team GB of fabulous foodie members, we’re celebrating the Summer sporting double of Euro 2012 and the London 2012 Olympics with a double of our own! NOT ONE BUT TWO ONLINE TRAINING WEBINARS IN JUNE 2012! We’ve had such amazing feedback on these sessions from happy members who are finding…
Local food winning ground in the US
This week we welcome Guest Blogger, Nick Sawbridge, a former UK based marketer who now lives in the US. It is common knowledge that what happens in the US often ends up here too (and occasionally vice versa!), so here Nick shares an interesting insight into what is happening in US grocery… I’ve worked in…
Video is the new internet
Just wanted to share with you this fab short video from Eye for Business, who work with food producers to help them harness the ever increasing power of video to engage consumers. We’re in discussions with Eye for Business about joining forces to bring Relish members some advice and training later this year so watch…
How to write a winning retailer presentation + book giveaway
It’s that time again when we announce the month’s online training webinar! As you are probably now aware, each month, we release a new online training webinar for Relish members. Each session is designed to be very tactical and easy to action, so you can take away the learnings and put them into practice in…
Using a press release service to reach the right people
This week, Helen Lewis, founding editor of www.foodanddrinktowers.com, PR consultant and food journalist shares with us how using a press release service can help you promote your food brand effectively without spending a fortune… The problem with PR is, rather ironically, its image. People without any PR experience tend to fall into one of two…
Keep calm and buy value
Whilst they’re not having the easiest time of late, the recent re-branding of the former Tesco value range is a good example of working social and consumer behaviour trends. Whilst the improvements in quality can only be a good thing, it’s the actual design of the new brand that I think is particularly interesting. Having…
Recipe to retail – prepare to succeed!
This weekend, I read with interest a piece from The Independent about the process of becoming a foodie entrepreneur. A cautionary tale, it nonetheless held some excellent advice for anyone in the throes of setting up a new foodie business. Mulling it over since then however, I feel compelled to question the last of the ‘5 golden…
Consumer insights – how they protect your listings
We have recently finished running some consumer research groups for a client and have been so delighted with what they have delivered for our client and the new paths that have been opened up to them, we had to post about it! A few months ago, our client asked us to help them get a clearer picture of…
Easy ways to increase your sales – online training
Following on from our first successful online training “5 Secrets of Great Packaging”, we are excited to let you know that we’ve got another fantastic training session and offer lined up for you next week! As requested and voted for by yourselves the topic is… Easy ways to sell more of your product and make more money We’ll…