Biggest Brand Flops of all time – a great example!
I was chatting to a client the other day about new product development and how far their brand could stretch and it reminded of a blog I read recently about “The Biggest Brand Flops of All Time”. One that stuck in my mind particularly and served as a great example of how you need to be aware of your brand values and story at all time was the attempted launch of Colgate’s Kitchen Entrees. Colgate wanted to use its name on a range of food products called Colgate’s Kitchen Entrees. Needless to say, the products did not take off! The idea must have been that consumers would eat their Colgate meal, then brush their teeth with Colgate toothpaste. The trouble was that when people think of Colgate it has no absolutely foodie connotations whatsoever – apart from cleaning the food debris away! Here is a link to the blog so you can check out some of the other foodie brand flops!
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