Barenaked Backed By the Dragons
It was great to see another budding entrepreneur get his lucky break last week on Dragons Den. The founder, Ross Mendham, gave a very emotional pitch which secured him £60k in funding from Dragon, Peter Jones.
The low-carb brand is set to take the diet food market by storm as there continues to be increased demand for these types of products. Mendham spotted a real gap in the market, based on his own experience of dieting, and having really missed eating pasta and noodles. He searched endlessly for low-carb versions of his craved foods, before commencing his mission of developing these products himself. His quest has taken him as far as China in creating these great tasting products that are low carb, low fat, low calories, gluten free and sugar free.
Having previously just sold online, Barenaked has just secured their first listing in Holland and Barrett and is about to start discussing listings with the supermarkets.
We will be really interesting to watch how Bare Naked starts to grow its brand and extend its product range into new categories.